Born and raised into a large harness racing family in Eskilstuna, I was surrounded by horses before I could even walk. I began riding when I was five and got my first pony at the age of ten. As a child and teenager, I competed in dressage, and horses have more or less always been a part of my life.

Africa by Horse actually began during an elephant safari in Sri Lanka. Touched by the experience and reminded of an old dream I had carried – to go on a riding trip – I realized I could experience Africa’s wildlife and untouched nature from horseback. It was like someone had combined everything I love into one experience. The first riding trip went to Zimbabwe, and I was immediately bitten by the African bug...

My next volunteer trip took me to Botswana, where I schooled safari horses. That's when I started my Instagram – @africabyhorse. At my consulting job in Stockholm, me and my colleagues joked about that I was now becoming an influencer. Although the influencer dream was quickly put on hold, the dream of creating something that involved more horses and more Africa remained. After a total of ten months in various parts of Southern Africa – and the realization that few Scandinavians seemed to know that horseback safaris exists – the idea started to take shape. Are there more people like me out there? As my social media channels began to grow, I landed in the idea... The dream of getting people to discover what I love – safari on horseback.

My motivation lies in matching you, a horse and riding enthusiast, regardless of level, with the most powerful experience I have ever had – discovering Africa and its animals and nature from horseback. For me, it has always been important to know what I can expect, to feel safe traveling as a young, solo woman to foreign countries, and most importantly – that the horses who carry us through our greatest adventure are treated with respect, dignity, and warmth. That is what I want to convey to you. I can’t wait to hear your stories of incredible encounters, magical canters into the sunset, and of course, the plans for your next Africa trip...